Monday, December 6, 2010

Blogging Consistency

"Everything you need to get that relaxed driving that brings consistency only comes with practice."
John Surtees


When blogging, you should try to be as consistent as possible.  The more you write and post, the more consistent you will become.  Posting on random days at random times is very inconsistent.  If you want to really grow your blog, first you must find readers.  Next, you must bring those same readers back time and time again.  Sticking to a posting schedule will reap rewards of reader loyalty and returning traffic.  The more you post good content the more readers will learn that they can count on your information at reliable intervals.  How often you post is not quite as important as setting up a posting schedule.

Maybe you only post new entries on Monday, Wednesday, and Friday.  That's fine, as long as you stick to that schedule, inform your readers of your posting schedule, and don't deviate from it.  Posting daily will probably have the best results for your blog.  Random posting at random times breeds inconsistency.  Being inconsistent will cost you readers.  Not only is be consistency in your days of posting important, but reliablity in your posting times are important as well.

Blogging Timeline

You want to create a consistent timeline for posting as well.  By selecting a specific time of day to have your scheduled posts go live, you will allow your readers the oppurtunity to look for and expect your posts at a certain time of day.  This will assist in retaining your readers as they know when to expect new posts from you and negates them having to return periodically throught the day looking for new blog entries.  By studying my google analytics time data, I was able to derive that 6:00 AM was the ideal time for me to post on my main blog, Cold's Gold Factory.  The data showed me when my traffic starts to arrive in the morning.  So to cater to the needs of my readers I started posting daily at that same time each day.  This blog will feature daily posts and an 8:00AM (Central Time) posting schedule.

No comments: